About Us 2.0

Amoúr (French for Love) is a streetwear brand founded by Rashad Cherry, based out of New Rochelle, NY. Rashad's long-standing passion for the garment industry has beared fruit in the form of the clothing brand, Amour – with supreme focus on producing high quality pieces.

Living in a divisive society where love is rarely displayed or elevated, Rashad has the vision to cultivate unity through fashion.

Amour is dedicated to producing timeless designs and quality product to the world – applying massive focus to the details. Join us on this journey. Love is free, but spend it wisely.